Factor

question 102

Multiple Choice

Factor:

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Definitions:

Loyalty Programs

Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company.

Sales Promotions

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through offers or incentives.

Consumers

Individuals or households that purchase goods and services for personal use.

Public Relations Tool

Methods and strategies used by organizations to manage and influence public perception and maintain a positive image, such as press releases, social media, and events.