Factor

question 58

Multiple Choice

Factor:

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Definitions:

Brand-building

The process of creating and enhancing a brand's identity, reputation, and visibility in the market.

Traditional Media

Forms of mass communication existing before the advent of digital media, including newspapers, magazines, TV, and radio broadcasting.

Global Brand

A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.

Manufacturer-owned Brands

These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.