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question 81

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Definitions:

Motivational Ego Needs

Psychological desires that drive individuals' behaviors with the aim of enhancing self-esteem and personal gratification.

BMW StreetCarver

A skateboard introduced by BMW which combines the mechanisms of a car with the design of a skateboard, aiming to offer a unique riding experience.

Cognitive Dissonance

The mental discomfort or psychological stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Consideration Set

A group of brands or products that a consumer evaluates as choices for a potential purchase.