Which of the Following Is NOT a Way in Which

question 54

Multiple Choice

Which of the following is NOT a way in which pricing can be used for strategic purposes?

• A)Position a service organisation
• B)Reward and retain customers
• C)Manage demand
• D)Target new customers
• E)None of the above

---

Definitions:

Gross Margin Percentage

The proportion of sales revenue remaining after deducting cost of goods sold, expressed as a percentage of sales revenue.

Net Operating Income

Income before interest and income taxes have been deducted.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including labor and materials.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity of the business.