Why Are Word of Mouth Recommendations Particularly Useful and Important

question 13

Multiple Choice

Why are word of mouth recommendations particularly useful and important in the service industry?

• A)They save costs.
• B)They are viewed as being a credible source.
• C)They tend to be positive rather than negative.
• D)They have a powerful influence on people's purchasing decisions.
• E)b and d

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Definitions:

Middle Adulthood

A period of life, typically between the ages of 40 and 65, characterized by stability, personal and professional growth, and increased awareness of aging.

Adaptive Functioning

Adaptive functioning refers to an individual’s ability to manage their daily life and meet the expectations of their age and cultural group, including communication, social skills, and practical skills.

Life Span

The maximum duration of life of a species or individual, from birth to death.

Generativity

The concern for establishing and guiding the next generation, often expressed through mentorship or engaging in creative and productive activities.