Which of the Following Is the Dominant Model in Satisfaction

question 56

Multiple Choice

Which of the following is the dominant model in satisfaction research?

• A)Disconfirmation of expectation model
• B)Gap model
• C)Satisfaction vs.Expectation model
• D)Disconfirmation of Satisfaction model
• E)Customer retention

---

Definitions:

Solvency Ratio

Financial metrics used to evaluate a company's ability to meet its long-term debt and other obligation by comparing its assets to its liabilities.

Profit Margin

A financial metric that measures the amount of net earnings a company makes as a proportion of its sales.

Return On Common Stockholders' Equity

A measure of the profitability of a corporation in terms of the returns generated on the equity investment of the common shareholders.

Net Sales

Net sales represent the revenue a company generates from its business activities, after subtracting returns, allowances for damaged goods, and discounts.