How Do Consumers Differ, If at All, in the Ways

question 34

Multiple Choice

How do consumers differ, if at all, in the ways they assess satisfaction with tangible goods and services?

• A)They give more weight to courteous salespeople when buying tangible goods.
• B)Because of credence properties, they have more trouble assessing tangible goods.
• C)With tangible goods, they have more trouble assessing outcomes.
• D)With services, they have more trouble assessing technical quality.
• E)They assess both in terms of conformance to technical specifications.

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Definitions:

Attitudes

A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation.

Modes of Thinking

Modes of thinking refer to the various cognitive processes and strategies an individual uses to process information, solve problems, and make decisions.

Modes of Acting

Various methods or approaches an individual might employ to interact with, influence, or relate to others in a social or professional context.

Modes of Interacting

The various ways in which individuals communicate and engage with each other, including verbal, non-verbal, and digital methods.