If Pre-Purchase Expectations Are Low, a Consumer Is More Likely

question 42

True/False

If pre-purchase expectations are low, a consumer is more likely to be satisfied with a service experience even when performance is poor.

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Definitions:

Plastic Toothbrush

A dental tool made primarily of plastic materials, designed for cleaning the teeth by removing plaque and debris.

Plastic Objects

Manufactured articles made from various types of polymers, often characterized by their durability, light weight, and versatility in usage.

Nacirema

A term used in anthropology and sociology to examine aspects of the behavior and society of American people, derived by spelling 'American' backwards, popularized by Horace Miner in his article on body rituals.

Sociologists

Social scientists who study the development, structure, and functioning of human society, including social behaviors, cultures, and institutions.