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When consumers substitute one good for another, this substitution:
Internet
A global network of computers and servers that enables the exchange of data, communication, and access to information.
Product Placement
A marketing strategy where branded goods or services are placed in a context usually devoid of ads, like movies or TV shows.
Product Advertisements
Marketing communications that promote and provide information about goods to entice potential buyers.
Objectives
Specific, measurable goals that are planned to achieve a broader aim or strategy.
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