Which of the Following Is NOT a Reason Why CRM

question 53

Multiple Choice

Which of the following is NOT a reason why CRM programs may fail?

• A)Viewing CRM as a technology initiative
• B)Insufficient appreciation of customer lifetime value
• C)Inadequate support from top management
• D)Failing to re-engineer business processes
• E)All are reasons why CRM programs may fail

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Definitions:

Occipital Bone

The bone that forms the back and base of the skull, and through which the spinal cord passes.

Sphenoid Bone

A complex bone at the base of the skull, which helps form the eye socket, the floors of the cranium, and the sides of the skull.

Temporal Bone

A pair of bones situated at the sides and base of the skull, contributing to the skull's structure and housing the organs of hearing and equilibrium.

Sphenoid Bone

A complex, butterfly-shaped bone at the base of the skull, which forms part of the eye socket, the nasal cavity, and the floor of the cranium.