In Zeithaml, Rust and Lemon's Customer Pyramid, Which of the Following

question 35

Multiple Choice

In Zeithaml, Rust and Lemon's customer pyramid, which of the following describes a gold customer?

• A)A marginally profitable user who does not warrant special treatment.
• B)A heavy user that is less price sensitive but expects the highest service levels.
• C)A user who is somewhat price sensitive and less committed.
• D)Low revenue users who nonetheless require reasonable levels of service.
• E)Users who generate the volume needed for economies of scale.

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Definitions:

Homeostasis

A state of steady internal, physical, and chemical conditions maintained by living systems.

Insulin

A hormone produced by the pancreas that helps regulate blood sugar levels by allowing cells to absorb glucose.

Glucose

A simple sugar and an important energy source in living organisms, part of many carbohydrates.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured to assess heart and vascular health.