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'All customers are valuable to a service firm and should be treated in the same manner.' Discuss.
Enterprising
Characterized by taking on new ventures with innovation and risk-taking, often leading to business creation and growth.
Transformational Change
A profound or radical change that fundamentally alters the culture, values, and operations of an organization leading to significant improvements.
Entrepreneurial Activity
The actions related to starting and managing new ventures, including innovation, risk-taking, and resource management.
Innovation
The act of introducing something new, such as an idea, method, or device, which is aimed to improve processes, products, or services.
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