If Ayana's Willingness to Pay for a Sweater Is $37

question 34

Multiple Choice

If Ayana's willingness to pay for a sweater is $37, which of the following prices would she have to observe in the market in order to buy a sweater?

• A) $37.01
• B) $38.00
• C) $37.00
• D) Ayana would not buy a sweater at any of these prices.

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Definitions:

Cost-Per-Action

A pricing model in online advertising where the advertiser pays for each specified action (like a sale or click) linked to the advertisement.

Sales Revenues

The total amount of money generated from the sale of goods or services before any costs or expenses are deducted.

Social Media Ad

An advertising form that appears on social media platforms, designed to reach a target audience through demographic, interest-based, or behavioral targeting.

Cost Per Thousand

A metric used in advertising to denote the cost of reaching a thousand potential customers with a particular advertisement.