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When a perfectly competitive, well-functioning market is in equilibrium:
Word-Of-Mouth Communication
Informal conversations among individuals about products, services, or experiences, often influencing buying decisions.
Extended Problem Solving
A consumer behavior process where significant research and considerable effort are put into comparing and deciding on a product due to the high risk or involvement.
Consumer Involvement
The degree of interest and engagement a consumer has with a product or brand, which can affect their purchase decisions.
Product Knowledge
Understanding of a product's features, benefits, and uses, crucial for effective sales and marketing.
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