Which of the Following Would Not Affect an Individual's Demand

question 90

Multiple Choice

Which of the following would not affect an individual's demand?

• A) Prices of related goods
• B) The individual's preferences
• C) The individual's income
• D) The costs of inputs

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Definitions:

Marketing Mix

A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.

Target Market

A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.

Micromarketing

Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.

STP Strategy

A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).