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Suppose irregular weather patterns caused very poor yields for orange farmers this past year. Which factor of supply would this change in the market for orange juice?
Omnichannel Retailing
The retailing practice of integrating customer experiences across the physical and online channels.
Brick-and-mortar
Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.
In-store Pickup Technology
Digital solutions that allow customers to order products online and collect them at a physical retail location.
Omnichannel Consumers
Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.
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