The graph shown displays various price and output levels in an economy. 
What does the "P" on the y-axis stand for?
Definitions:
Deception
The act of misleading or misguiding someone by concealing or distorting the truth.
Peripheral-Route Processing
Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.
Central-Route Processing
Type of information processing that involves attending to the content of the message itself.
Cognitive Component
An aspect of our mental processes and attitudes, involving beliefs, thoughts, and awareness that contribute to our perceptions and reactions.
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