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The management of Khilona, a toy manufacturing company, decides that they will promote their products at the various shopping malls of the city. In order to do so, they prepare teams of employees to visit the shopping malls and promote its goods. The decision of the management to allocate the company's human resources for promoting the toys can be regarded as a _____ plan.
Prospect
A potential customer or client who has been identified as someone who might be interested in a company's product or service.
Competing Products
Products that are in direct competition with each other, usually within the same market category, offering similar features or benefits.
Prospect
A potential customer or client who has been identified as fitting a business’s target market criteria but has not yet been engaged or made a purchase.
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