In Order to Help Implement Its Corporate Strategy, the Managers

question 119

Multiple Choice

In order to help implement its corporate strategy, the managers of an organization would most likely develop a(n) _____ plan for the marketing department.

• A) functional
• B) operational
• C) single-use
• D) production
• E) zero-based

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Definitions:

Compliance

The act of conforming to or following rules, regulations, or standards.

Lowball Technique

A persuasion and negotiation strategy where an initially favorable offer is made, only to be changed to less favorable terms after initial agreement.

Hidden Costs

Expenses that are not immediately apparent at the time of purchase but become evident later in the use or maintenance of an item.

Feigned Scarcity Technique

A marketing strategy where a company or seller creates an artificial sense of scarcity for a product or service to increase demand.