Maria, a Marketing Manager at Kurt Consulting, Predicts a 15

question 6

Multiple Choice

Maria, a marketing manager at Kurt Consulting, predicts a 15% drop in the sales of their premium packages. She used correlation and regression analyses of previous years' sales records to arrive at the conclusion. Maria is using _____.

• A) contingency planning
• B) qualitative forecasting
• C) quantitative forecasting
• D) internal benchmarking
• E) external benchmarking

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Definitions:

Collective Unconscious

A concept in psychology proposed by Carl Jung, referring to the part of the unconscious mind that is shared among beings of the same species containing memories and patterns of thought inherited from ancestors.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the role of individual psyche and the importance of personal growth and exploration.

Trait

A personal characteristic that is stable across situations and is used to describe or explain personality.

Carl Jung's Theory

A set of psychological theories that emphasize the collective unconscious, archetypes, and individuation as core elements of human psyche development.