Riveras, a Chain of Discount Stores, Utilized the Best Retailing

question 110

Multiple Choice

Riveras, a chain of discount stores, utilized the best retailing strategies of another successful retail chain to create a market for itself. By learning from the retail chain, Riveras has used _____.

• A) qualitative forecasting
• B) quantitative forecasting
• C) scenario planning
• D) external benchmarking
• E) internal benchmarking

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Definitions:

Enterprise Rent-A-Car

An American car rental company headquartered in Clayton, Missouri, United States.

First Female President

The term First Female President refers to the historic achievement of a woman being elected or appointed as the president of a country for the first time.

Base Salary

The initial rate of compensation given to an employee, not including overtime, bonuses, or other additional payments.

Commission

A fee paid to an agent or employee for facilitating a sale or performing a service.