Ryan, the Marketing Manager at a Company, Decides to Invest

question 141

Multiple Choice

Ryan, the marketing manager at a company, decides to invest more money to promote a technology that has earlier failed at the market due to its technical incompetency. Ryan is unwilling to accept that the product lacks the competitive edge to survive in the market. He is not ready to admit his mistakes and applies more resources to pursue a course of action that is not working. This type of decision-making trap is known as _____.

• A) confirmation error
• B) escalating commitment
• C) framing error
• D) strategic opportunism
• E) lack-of-participation error

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Definitions:

Neuromuscular Junction

Specialized synapse between a motor neuron and a muscle fiber.

Presynaptic Terminal

The end of a neuron where neurotransmitters are stored before being released across the synapse to another neuron.

Synaptic Cleft

The narrow gap between the terminal end of a neuron and the neighboring neuron or muscle cell, across which neurotransmitters can send signals.

Postsynaptic Membrane

The region of a synapse that receives and responds to neurotransmitter from another neuron.