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What Is the Use of Internal and External Information in Organizations

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What is the use of internal and external information in organizations?


Definitions:

Custom Degree Program

An educational program tailored to meet the specific career objectives or interests of a student.

Geoclustering

The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

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