Ronald Was Chosen as the Assistant Manager Because of His

question 9

Multiple Choice

Ronald was chosen as the assistant manager because of his skill to manage employees and work out solutions for emerging problems. In his organization, jobs are well defined, and employees become experts at what they do. There is a formal chain of command, yet there is no favoritism. According to this information, choose the approach to management that has been adopted by John's organization.

• A) Maslow's theory of human needs
• B) Evidence-based management
• C) Bureaucracy
• D) Taylor's managerial approach
• E) Scalar chain system

Understand the strategies used in viral and buzz marketing.

Know the legislative measures related to electronic marketing and their implications.

Understand the concepts and applications of different marketing strategies like viral marketing, buzz marketing, and dynamic pricing in the digital environment.

Identify different digital platforms and tools (e.g., web communities, blogs, cookies) and their purposes in marketing and consumer interaction.

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Definitions:

Total Surplus

The total net benefit to society from the production and consumption of a good, equal to the sum of consumer surplus and producer surplus.

Consumer Surplus

The deviation between the full cost that consumers are willing and are financially suitable to pay for a product or service, and the cost they ultimately pay.

Individual Consumer Surplus

The net gain to an individual buyer from the purchase of a good; equal to the difference between the buyer’s willingness to pay and the price paid.

Selling Haircuts

The commercial activity of providing hair cutting and styling services to customers for a fee.