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In the service-system design matrix, a face-to-face loose specs service encounter is expected to have which of the following?
Tracking Reports
Documents that provide detailed information on the progress, performance, or status of a project, campaign, or activity over time.
Marketing Program
A comprehensive plan that integrates all marketing efforts and strategies, including advertising, promotions, pricing, and distribution, to achieve business objectives.
Long-Range Marketing Plans
Strategic plans that outline marketing goals and actions to be taken over an extended period, usually several years.
Marketing Programs
Structured plans created by businesses that outline marketing strategies and tactical campaigns to reach specific goals.
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