Examlex
A key tool of a quality function deployment team is the house of quality matrix.
Cultural Beliefs
Cultural beliefs are shared ideas and values that are socially inherited and influence the behavior and practices of a group of people.
Demographics
Statistical characteristics of human populations, such as age, gender, income, and education, used for identifying market segments.
Marketing Environment
The external factors that affect a company's ability to market its products or services, including economic, social, technological, and legal aspects.
Demographic Characteristics
Attributes of a population such as age, race, gender, income, and education that are used in market segmentation and sociological research.
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