A Reason That Firms Must Develop More New Products Than

question 3

Multiple Choice

A reason that firms must develop more new products than ever is which of the following?

• A) Product life cycles are shorter.
• B) Commitments to joint venture partners.
• C) They are replacing old customers with new ones.
• D) To amortize heavy investments in development labs.
• E) The increased difficulty of defending patents and trade names.

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Definitions:

Potential Sales

The possible future sales achievable in a given market segment or with a certain customer base, often used in forecasting.

Time Invested

The amount of time one dedicates to a particular activity, project, or goal, often with the expectation of future benefits.

Account

An Account typically refers to a record or arrangement by which an organization maintains its relationship with a customer or client, tracking transactions and interactions.

Non-verbal Communication

The process of conveying a message without the use of words, through gestures, facial expressions, and body language.