Examlex
The "house of quality" matrix is a technique that relates customer requirements to concrete operating or engineering goals.
Fear Arousal
A psychological concept referring to the use of threatening or fear-inducing messages to influence attitudes, beliefs, or behaviors.
Two-sided Message
A communication strategy that presents both the positive and negative aspects of a subject, often used in persuasion to enhance credibility.
Trustworthy
Deserving of trust or confidence, reliable and honest.
Christian Singles
Individuals who identify with the Christian faith and are unmarried, often referring to a specific community or group.
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