From an Operational Perspective, Yield Management Is Least Effective Under

question 17

Multiple Choice

From an operational perspective, yield management is least effective under which of the following circumstances?

• A) Demand can be segmented by customer.
• B) The product can be sold in advance.
• C) The product can be kept to be sold when demand is stronger.
• D) Fixed costs are high, and variable costs are low.
• E) Demand is highly variable.

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Definitions:

Intrinsic Value

The actual, fundamental worth of an asset, based on underlying perceptions of its true value including all aspects of the business, in terms of both tangible and intangible factors.

Call

A financial term referring to an option contract that gives the holder the right, but not the obligation, to buy a specific amount of a security at a specific price within a specific time period.

Exercise Price

The price at which the holder of an options contract can buy (in the case of a call option) or sell (in the case of a put option) the underlying asset or security.

Stock Price

The cost of purchasing one share of a company, which fluctuates based on market conditions and perceived value.