From an Operational Perspective, Yield Management Is Most Effective Under

question 56

Multiple Choice

From an operational perspective, yield management is most effective under which of the following circumstances?

• A) Demand cannot be segmented by customer.
• B) Inventory is perishable.
• C) Fixed costs are low, and variable costs are high.
• D) The customer is a "captive" of the system.
• E) The firm doing yield management is very profitable.

---

Definitions:

Blood Pressure Medication

Drugs prescribed to manage and control high blood pressure, aiming to prevent complications such as heart attack or stroke.

Stress

A psychological and physical response to demands or threats, leading to a state of strain or tension.

Medical Intensive Care Unit

A specialized hospital ward designed for the treatment of severe or life-threatening illnesses, with constant monitoring by healthcare professionals.

Nasogastric (NG) Tube

A flexible tube passed through the nose and into the stomach for feeding or medication administration in patients unable to eat by mouth.