A Company Wants to Forecast Demand Using the Weighted Moving

question 7

Multiple Choice

A company wants to forecast demand using the weighted moving average. If the company uses three prior yearly sales values , and we want to weight year 2014 at 30 percent, year 2018 at 30 percent, and year 2019 at 40 percent, which of the following is the weighted moving average forecast for year 2020?

• A) 170
• B) 168
• C) 158
• D) 152
• E) 146

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Definitions:

Endorser

An individual or entity supporting or promoting a product, service, or idea, often to influence public opinion or consumer behavior.

Misleading Advertising

Describes promotional activities that deliberately deceive or create a false impression about the nature, characteristics, or benefits of a product or service.

Lanham Act

United States legislation that provides trademark protection and combats misleading advertising and unfair competition.

Direct-To-Consumer Advertising

Marketing practice where manufacturers advertise their products directly to consumers, bypassing retailers or intermediaries.