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A Company Wants to Generate a Forecast for Unit Demand

question 94

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A company wants to generate a forecast for unit demand for year 2020 using exponential smoothing. The actual demand in year 2019 was 120. The forecast demand in year 2019 was 110. Using these data and a smoothing constant alpha of 0.1, which of the following is the resulting year 2020 forecast value?

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Definitions:

Market

A place or system in which buyers and sellers interact to trade goods, services, or securities, affecting their prices through supply and demand.

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, allowing for some degree of market power.

Control Over Price

The ability of a firm or entity to influence the market price of its product or services.

Monopolistic Competition

A market structure where many firms offer products that are similar but not perfect substitutes, leading to competitive pricing and marketing strategies.

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