The Philosophical Leaders of the Quality Movement, Philip Crosby, W

question 29

Multiple Choice

The philosophical leaders of the quality movement, Philip Crosby, W. Edwards Deming, and Joseph M. Juran, had the same general message about what it took to achieve outstanding quality. Which of the following was part of that message?

• A) Fourteen steps for quality management
• B) Quality is free
• C) Customer focus
• D) Zero defects
• E) Six Sigma

Discern the difference between factual misrepresentations and puffery in advertising.

Comprehend the judicial rationale behind requiring warnings in direct-to-consumer advertising.

Understand the role of the Food and Drug Administration (FDA) in regulating food advertisements and how this integrates with the Lanham Act.

Analyze the impact of advertising creativity and ethical considerations in the advertising industry.

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Definitions:

Mathematical Average

Another term for mean, referring to the central value of a discrete set of numbers, specifically the sum of the values divided by the number of values.

Distribution

Refers to the way in which something is shared or exists across different areas or among various groups.

Median

The median is the value that falls in the middle of a dataset after it has been sorted in either increasing or decreasing order.

Mean

The mean value of a group of numbers, which is obtained by dividing the sum total of these numbers by their count.