A Multifaceted Process Focusing on Creating Two-Way Exchanges with Customers

question 115

Multiple Choice

A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns is called ________ management.

• A)customer relationship
• B)total quality
• C)human resource
• D)customer analytics
• E)buyer-behavior

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Definitions:

Formalization

The extent to which rules, procedures, and standards are written and explicitly articulated within an organization.

Duplication

The act of making an exact copy of something, often used in the context of data replication or the reproduction of research results for validation.

Underutilization

The situation where resources, such as personnel, equipment, or capacity, are not being used to their full potential.

Departmentalization

Departmentalization is an organizational strategy of dividing a company or institution into specialized sectors or departments, each focused on a distinct function or area of operation.