An Integrative Approach to Management That Supports the Attainment of Customer

question 98

Multiple Choice

An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques, resulting in high-quality goods and services is

• A)total quality management.
• B)customer relationship management.
• C)value-added manufacturing.
• D)mass customization methodology.
• E)computer-integrated manufacturing.

Grasp the significance of the social entertainment zone and its components within social media.

Recognize the importance of Social CRM in enhancing customer relationships and utilizing collective intelligence for organizational benefit.

Identify the different facets of social commerce, including social shopping and marketplaces.

Understand niche and micromarkets, and the evolution of marketing strategies to target specialized consumer groups.

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Definitions:

Positive Mood

A state of mind characterized by optimism, happiness, contentment, or other positive emotions, influencing perception and behavior.

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of temptation.

Need For Cognition

A psychological trait that describes an individual's inclination towards engaging in and enjoying thinking and analytical activities.

Critically And Analytically

Engaging with information or problems in a way that involves careful judgment and the use of logical reasoning.