Which of the Following Is the Preferred Strategy When a Company's

question 14

Multiple Choice

Which of the following is the preferred strategy when a company's competitive advantage is based on technology and the company wishes to enter the global marketplace?

• A)exporting
• B)licensing
• C)franchising
• D)creating a joint venture
• E)creating a wholly owned subsidiary

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Definitions:

Stimulus-Response Model

A theoretical framework in psychology that explains how individuals respond to external stimuli.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.

Target Markets

Specific groups of potential customers that businesses aim to reach with their products, services, and marketing efforts.

Niche Marketing

A targeted marketing strategy that focuses on a specific segment of the market, catering to a unique demand or demographic.