Aliya and Samuel, Managers from Different Departments at Finger Lakes

question 74

Multiple Choice

Aliya and Samuel, managers from different departments at Finger Lakes Financial, are discussing the troubling behavior of an employee. Aliya says that it is the responsibility of high-level managers to take steps to prevent legal wrongdoing by punishing offenders. However, Samuel believes that every individual should take personal responsibility for his or her own behavior and that everyone needs to understand how to do the right thing.Aliya prefers a(n) ________ ethics program.

• A)associate-based
• B)compliance-based
• C)integrity-based
• D)systems-based
• E)consensus-based

Elucidate the significance of psychographics in understanding social media audiences.

Comprehend the process and importance of conducting communication and social media audits before launching campaigns.

Describe the components and the importance of environmental scans in social media planning.

Explain the need for SMART objectives in social media strategy planning.

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Definitions:

Selling Price

The amount of money for which an item or service is sold in the market.

Operating Cash Flow

Represents the amount of cash generated by a company's normal business operations.

Interest Expense

The cost incurred by an entity for borrowed funds.

Tax Rate

The proportion of income or profits taken as tax by the government from an individual or company.