Juanita, a Manager of a Glassware Company, Is in the Process

question 20

Multiple Choice

Juanita, a manager of a glassware company, is in the process of deciding what items to add to next year's line of merchandise. For research purposes, she analyzed the past and present conditions of the market and also forecasted future trends. Which of the following steps of the formal planning process has Juanita performed?

• A)goal and plan evaluation
• B)situational analysis
• C)monitor and control
• D)implementation
• E)alternative goals and plans

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Definitions:

Induced Consumption

Describes consumer spending that increases when income increases and decreases when income decreases, directly related to the level of disposable income.

Average Propensity

The proportion of total income or revenue that is spent on a certain category of expenditures or savings.

Save

The process of setting aside a portion of current income for future use or investment.

Obtrusively Expensive

Describing an item or service whose price is excessively high, attracting attention in a way that may seem offensive or overt.