Marcela's Mini Pizzas Tries to Offer Higher-Quality Food Products, More

question 31

Multiple Choice

Marcela's Mini Pizzas tries to offer higher-quality food products, more product variety, and wider distribution than its competitors do. What business strategy is Marcela's Mini Pizzas pursuing?

• A)conglomerate diversification
• B)differentiation strategy
• C)vertical integration
• D)concentration strategy
• E)lateral diversification

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Definitions:

Accessory Equipment

Supplementary tools or devices that are not essential to the primary function of a system but enhance its operation or user experience.

Support Products

Products and services bought to support a company’s operations but are not part of the final product offered to consumers.

Office Equipment

Tools and machines used in an office setting to facilitate work, such as computers, printers, and photocopiers.

Support Products

Additional items or services offered to complement a primary product or service.