Gemma, an Administrative Assistant in the Print Shop of a Large

question 33

Multiple Choice

Gemma, an administrative assistant in the print shop of a large company, orders office supplies biweekly; today, she needs copier paper and ink cartridges. She looks at the office supply catalog and, because the consequences are not huge, quickly picks a selection for each product that is priced acceptably. In this scenario, Gemma is using

• A)management by exception.
• B)optimizing.
• C)satisficing.
• D)the garbage can model.
• E)maximizing.

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Definitions:

Target Audience

A specific group of individuals identified as the intended recipients of a message, product, or campaign.

Celebrity Spokesperson

A famous individual who uses their public appeal to endorse and promote products, brands, or causes.

Programming Strategy

A planned approach to selecting and scheduling content for broadcast or digital platforms, designed to attract and retain target audiences.

Tactical Plan

A detailed, short-term strategy designed to achieve specific goals within a limited timeframe.