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Meyer works for a new start-up technology firm, which has six highly opinionated but very committed employees. The owner of the firm, Zalman, strongly believes that he should make every decision since he is the boss. But Zalman often jumps to conclusions and does not even take time to diagnose the problem at hand because he does not like to ask any of the employees for suggestions. Moreover, Zalman's decisions are usually focused on short-term rather than long-term benefits and costs. At this point, most people in the firm agree that the decision making of the owner is going to destroy the young firm before it really gets started.The fact that Zalman's decisions are usually focused on short-term benefits and costs rather than the long term is an example of
Iceberg
A metaphor often used in psychology, especially in Freudian theory, to describe the mind’s structure: conscious mind as the tip of the iceberg, with the unconscious mind below the surface.
Behaviorism
Behaviorism is a scientific approach to psychology that focuses on observable behaviors and dismisses mental activities that cannot be directly observed.
John B. Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior over the study of the mind.
B. F. Skinner
A renowned American psychologist best known for his work in developing the theory of behaviorism and operant conditioning.
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