Mila, Who Works as a Manager for a Manufacturing Company

question 83

Multiple Choice

Mila, who works as a manager for a manufacturing company, investigates what computer programs her company's five biggest rivals use for placing and tracking customer orders. She then compares the features of those programs with the program her company uses. What process has Mila used?

• A)scenario planning
• B)forecasting
• C)benchmarking
• D)environmental scanning
• E)strategic maneuvering

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Definitions:

MBA

Master of Business Administration, a graduate degree that focuses on business administration and investment management.

Marketing Exchange

The process by which two or more parties trade goods, services, or ideas in a way that benefits both sides, often involving monetary transactions.

Dairy Case

A refrigerated section in a grocery store where dairy products, such as milk, cheese, and yogurt, are displayed and stored.

Organic Foods

Food products made from materials produced without the use of synthetic pesticides, chemical fertilizers, genetically modified organisms, or processes that rely on irradiation or industrial solvents.