Paul Oglesby, North American Division Manager for Rembrandt Products, Was

question 61

Multiple Choice

Paul Oglesby, North American division manager for Rembrandt Products, was in crisis. His entire marketing and sales staff had resigned yesterday to start up a new firm. Next year's business plan for his division was due in 10 days, and Paul did not have a sense of his clients' needs nor his competitors' strategies. Thus, he did not know how to prepare his business plan. By not having the information necessary to decide how best to manage in his competitive environment, Paul was lacking

• A)competitive intelligence.
• B)environmental complexity.
• C)environmental uncertainty.
• D)performance gaps.
• E)environmental dynamism.

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Definitions:

Confidence Intervals

Ranges within which a population parameter is estimated to lie, with a certain level of confidence.

Population Mean

The average of a set of characteristics, measurements, or counts in the entire population being studied.

SRS

Simple Random Sampling, a fundamental sampling technique where each member of the population has an equal chance of being selected.

Margin Error

The highest degree to which the outcomes from a sample are anticipated to vary from the actual value of the population.