Karl's Office Has Always Used Bentley Computers

question 39

Multiple Choice

Karl's office has always used Bentley computers. His technical people have suggested that he switch all his employees over to Best computers. Karl is reluctant because it will mean not only replacing all the computers but also buying all new software and taking the time to train everyone. Karl is worried about

• A)barriers to entry.
• B)benchmarking.
• C)environmental uncertainty.
• D)switching costs.
• E)strategic maneuvering.

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Definitions:

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