Which of the Following Best Describes the Role of Executive

question 25

Multiple Choice

Which of the following best describes the role of executive champions in developing new technologies?

• A)They provide financial resources to support the project.
• B)They promote the new technology throughout the organization.
• C)They develop and operate the new technology.
• D)They coordinate the technological efforts of various business units.
• E)They assess technological implications.

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Definitions:

Negotiation

The process of discussing something with another party in order to reach a mutual agreement.

Purchase Decision

The stage in the buying process where a consumer finalizes their choice among products or services and proceeds with the transaction.

Consumer Purchase Decision

The method in which people choose, buy, utilize, and discard products and services.

Preference Development

The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.