Examlex
Which of the following best describes the role of executive champions in developing new technologies?
Negotiation
The process of discussing something with another party in order to reach a mutual agreement.
Purchase Decision
The stage in the buying process where a consumer finalizes their choice among products or services and proceeds with the transaction.
Consumer Purchase Decision
The method in which people choose, buy, utilize, and discard products and services.
Preference Development
The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.
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