Business Breakthroughs Inc

question 19

Multiple Choice

Business Breakthroughs Inc. has come up with a new technology to make organizational processes easier, and the company promotes it to other organizations. Sharp Perspectives Corp. is a fast-growing organization that is willing to try Business Breakthroughs' new technology. Prince Mechanical Systems Corp. has been going through a difficult period and therefore adopts the technology out of economic necessity to improve its operations. Prep Teams Inc. feels that the new technology has nothing to offer and therefore chooses not to adopt it. Business Breakthroughs is concerned about Backdoor Creations Corp.'s opinion on the new technology because Backdoor Creations is a leading organization to which others look for ideas and technological information.Backdoor Creations Corp. is an example of

• A)a laggard.
• B)an intrapreneur.
• C)the late minority.
• D)an early adopter.
• E)the late majority.

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