Firms That Are Not Technology Oriented Must Develop New Capabilities

question 41

Multiple Choice

Firms that are not technology oriented must develop new capabilities to survive. For example, when Amazon.com changed the face of e-retailing in the 1990s, traditional brick-and-mortar bookstores had to adapt quickly. To regain competitiveness, they had to ________, which wasn't always easy for them to do.

• A)dramatically overhaul their information technology capabilities
• B)eliminate all books from their product mix
• C)build more stores
• D)hire more sales staff
• E)pay higher salaries to their employees

---

Definitions:

Dual-income Families

Households in which both partners work and contribute financially, often to meet the family's higher living expenses or to achieve financial goals.

Commuter Marriage

A marital arrangement where spouses live apart, typically due to work obligations, and commute to spend time together.

Paycheck

A document issued by an employer to an employee to pay for services rendered, typically reflecting the amount earned minus taxes and other deductions.

Stay-at-home Dads

Fathers who choose to stay at home to care for their children and manage household duties, challenging traditional gender roles.