Identify and Discuss the Four Categories of Technology in Terms

question 108

Essay

Identify and discuss the four categories of technology in terms of their competitive value. Give an example for each.

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Definitions:

Channel Intermediaries

Firms or individuals such as wholesalers, agents, and retailers who serve as a link between manufacturers and consumers in the distribution process.

Customer Service

A support that companies provide to their customers before, during, and after purchasing and using goods or services, aimed at enhancing customer satisfaction.

Transactional Functions

Essential activities involved in the buying, selling, or exchanging of goods and services, including tasks such as order processing, billing, and payment handling.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.