"Hey, Boss, I Heard on the Office Grapevine That the Company

question 116

Multiple Choice

"Hey, boss, I heard on the office grapevine that the company is up for sale. What have you heard?" asked Uri. "That's absolutely false," said Archer. "I know for a fact that one of our competitors planted that rumor. I need to neutralize that rumor." Why does Archer believe that he needs to neutralize the rumor?

• A)The grapevine is a formal communications network that should be under management control.
• B)The grapevine cannot teach employees how to do their work successfully.
• C)The grapevine can be destructive when erroneous misinformation proliferates and harms operations.
• D)The grapevine, as an informal communications network, does not provide information or solve problems.
• E)The grapevine, like all informal communications networks, must be suppressed.

---

Definitions:

Push Strategy

A marketing strategy that involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.

Pull Strategy

A marketing strategy where consumers are encouraged to demand a product, prompting retailers to stock it, effectively pulling the product through the distribution channel.