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Jefferson, the chief executive officer of Midwestern Thermal Systems, decides to explore the idea of opening an office in China and speaks to his chief financial officer, Maria, about it. She pays careful attention to everything he says and restates everything to Jefferson to make sure that she accurately understands his plans. Some employees learn of the plans from their managers, and some of these employees begin spreading the information to other colleagues.Employees who learned about the plans from their managers started spreading the information to other colleagues. This is an example of
Breadth of Line
The variety of products that a company offers under the same brand.
Depth of Line
The range of varieties offered within a product category by a business.
Manufacturer's Sales Office
The office or department within a manufacturing company that is responsible for managing sales activities and relationships with buyers or distributors.
Manufacturer's Branch Office
A localized office or division of a manufacturing company that conducts operations closer to specific markets or suppliers.
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